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Sometimes We Have To Create The Excitement
As my regular readers know, I love hype. I think it’s the best form of marketing in this “got to have it” world we live in. The movie studios are very good at this. Yes, they sometimes need the...
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Mobile Mobile Everywhere
I went to the Boston Bruins game last night. In case you don’t follow hockey, they are currently in first place and they won again last night. This is the best start they have had in years. I hope...
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Mobile Marketing Means “Marketing”
The key to mobile marketing is “marketing”. This does not mean just asking the customer to send you a text. This means capturing the data and then marketing back to the customer. I have been using...
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Marketing In 2009 Is Cool!
As a marketer and advertiser I think 2009 is going to be cool. You might be saying; is he still drunk from New Years? No, I really do think the new year is going to ring in new ways to market and we...
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Didn’t You Capture Customer Data? Use It!
An easy way to market upcoming shows to your patrons is to email them. What blows me away is how few are doing this. Once you capture data from a customer you should start sending them info right...
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Mobile Marketing Is More Than The iPhone
As all of you know I am a big fan of mobile marketing. I think there are huge marketing opportunities with mobile. The technology is in place and all we have to do is use it. Everyday I see new...
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All The News That’s Fit To Tweet
Twitter is becoming a great resource of information. If you can wade through the crap and clutter you will find a wealth of news. Part of today’s post came from people I follow on Twitter. Mobile...
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Make Your Street Marketing Fun & Hands-On
Carnival Cruise Lines has a cool new interactive street/mobile campaign called the sidewalk aquarium as reported today on adage.com. Click on the link to see the 3 minute video. Carnival market’s...
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Stop Looking Back At Marketing
As I read through all my morning newspapers and online sources today I find a very common thread. Marketing in the digital non-traditional way is hot, traditional (old school) advertising is not. 21st...
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Even Supermarkets Are Going Mobile
There is an article in today’s Wall Street Journal about Unilever testing mobile coupons. Unilever is one of the biggest packaged goods companies in the world. Their brands include: Breyers ice...
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